It’s been almost 3 weeks since I launched the #WokeUpThisWayChallenge & each day I get more moved by all the amazing posts that come in.
Leading up to the launch I called & emailed 100s of friends sharing this crazy idea I had about a new social media viral movement I wanted to start & see if they’d be on board to lead in the launch. What I thought people might’ve thought be unthinkable to do, posting a morning selfie, in actuality got returned with overwhelming love & excitement by all.
Last week @cindycrawford took part in the challenge & this has become just one of the iconic pics since. Yet to me, what makes this photo really special lies in the leadership that took place to get there. Through a group of powerhouse ladies starting from my girl @nickifioravante then led by @ashleypweston then led by @samanthamcmillen_stylist who then challenged Cindy to lead—the unity of leadership TOGETHER is what makes this photo, and this entire movement, powerful.
A true leader is not one that takes on something on their own, but one who can empower & inspire others to lead in doing things together. This challenge may have started because of an idea I had, but it’s moving through the leadership you each are taking to spread this message across the world. Whether you have 1 or 1 million followers, each of your voices ARE special & can make differences.
With so far over 1,000 posts & outlets including E! News, Vogue and more covering this movement, this is taking over with us TOGETHER. And WORLD—we’re just getting started! So for this #MondayMotivation, I’m asking YOU to take on being a WOKEN leader next if you haven’t already! And MALES—where you at?! This isn’t about no makeup, it’s about embracing your YOUest YOU!.
See below for a highlight of just some of the badass babes you may recognize that have taken part, and click here for the latest US Weekly article about the challenge!
Below are below are the rules to post on your page! Get to it people!!
1) Post of photo of yourself on your Instagram of how you look when you wake up in the morning (no hair done, no makeup, no filter!!) with the hashtag #WokeUpThisWayChallenge and talk about how you’re joining @iamfashionlaine to spread the message to bring realness back to social media
2) Tag 3 (or more!) friends to challenge them next to post a morning photo
3) Mention in your caption that if people don’t want to participate by posting a photo, instead donate money to @ladygaga’s @btwfoundation which is committed to promoting the wellness of young people and inspiring them to create a kinder, braver world.